Ripple founders 10 year yoga classics for women

10 YEARS STRONG - doesn’t come easy.

It’s a decade of hard work, dedication, challenges, persistence.. But most of all it’s thanks to you -
OUR LOVING COMMUNITY 🥰
You gave us your -
TRUST
honest feedback, joined our mission & celebrated our designs.
Quite simply: we couldn't have done it without you.

A 10 Year Journey with founder & head designer, Adva Bruner.

How it all started?!

1. What was the spark that first ignited the idea for Ripple Yoga Wear?

“It was that moment in New York when I was looking for yoga clothes for myself, I couldn't find anything, and Nophar threw out: "Why don't you make yoga clothes?" I immediately told her: "What do I know about that?" And she answered: "Who if not you? You understand fabrics, cuts, and you've been practicing yoga for years."

The second seed was planted in Israel, not long after I returned. Two yoga teachers and dear friends were doing promotional photos for their yoga classes. Both of them used leggings from my previous brand, Duende, for those shoots. I was at a stage of searching for a new path; I no longer fit into the feeling of chasing fast fashion, the multitude of items, and the collections. This created a kind of natural continuation of my work and my new direction of thought.”

2. What was the biggest fear you had when you first decided to turn your dream into a business?

“The fear was that the customers I already had wouldn't understand me, wouldn't follow me, that this was too narrow of a niche, and maybe I wouldn't have any customers at all."

3. What’s one detail about the very beginning of Ripple that no one knows?

“In the beginning we didn't have the color black at all! Now it's our best selling color.”

4. When did you realize Ripple was taking off and what did that make you feel?

“The brand caught on pretty much from the start, but it really succeeded after a little over a year. Our jumpsuits started to take hold, and there was a feeling that this was the item every yogi had been looking for that didn't exist. It provided a solution for maximum comfort and not having to fuss with the garment while practicing. It immediately gave me the feeling of: This is exactly why I'm doing what I'm doing - to make women feel maximum comfort for freedom of movement."

5. Over the past decade, what has been your proudest moment as the founder of Ripple?

That’s a great question. Maybe seeing the amount of returning customers and the feedback? Maybe seeing how many stores and studios around the world sell our items? It's a bit hard for me to answer...

6. Looking back, what was the biggest challenge or obstacle you faced?

“It's a kind of perpetual challenge. Reaching women who appreciate the quality and work behind every detail in our items and the quality of the fabric and labor. Ripple items are an investment more than just a random buy that you don’t care about. It’s long-lasting and pretty much 100% against the fast fashion we’ve gotten used to purchasing. At the same time, succeeding in changing the direction for those who have only worn synthetics their whole lives into a healthier natural solution is a challenge but also a mission of mine. I really believe it’s important especially for women maturing. ”

Adva Bruber Ripple Yoga Wear Founder in ocean blue summer set

7. What is the one thing you have refused to compromise on throughout this 10-year journey?

“Producing in cheap exploiting labor conditions and with cheap, unhealthy materials. Never.

Producing cheap. No cheap exploiting labor. No cheap unhealthy materials.

Never.”

The Heart of the Brand

9. As the head designer - what inspires you when you design a Ripple item? And what do you aim to achieve with each item?

Broadly speaking, what has always been an inspiration for me is the yoga practice itself and a need that came from customers, teachers, and friends. What is always before my eyes is achieving a garment that will be comfortable and pleasant for as many women as possible, across as many body types and sizes as possible. That's why developing a new model with us takes a lot of time and requires many precise adjustments.

10. What does it mean to you to have created a brand that is both eco-conscious and comfort-obsessed?

These are the values I live by, and for me, it is about passing these values forward and giving women the right to be in comfort and to think about the environment and themselves without apologizing.

11. How has the community - the yogis who wear Ripple - influenced the brand's path over the last 10 years?

Yes, totally. The feedback and requests from customers have always helped me understand which product is good and which is less so, which cuts they are interested in seeing, which colors to produce and which less, what is right for us to talk about and emphasize, and surely there is more.

The Future

12. What is one thing you hope Ripple achieves in the next 10 years?

That more women will know us, that we will cause a shift in thinking, and that natural fabrics and less tight cuts will become common. That women will look at quality and what is healthy for them more than what photographs well or what is more trendy.

13. If you could create one new item for the community, with no limits on cost or materials, what would it be?

Super curious to develop swimwear.

14. What advice would you give to other women who dream of starting a purpose-driven brand?

To listen to themselves and believe in the path, to keep researching, searching, and asking questions all the time. On one hand, to believe you know everything necessary, and on the other hand, the exact opposite - you know nothing. That tension creates a curiosity to never stop asking questions. We are a living organism and have to keep a breathable approach to allow us to grow. Otherwise your dream will die.